




1. The surroundings of an object make up its value, thus it is relative.
2. A high contrast makes a works readability clearer, which is important to commercial artists.
3. Value can suggest where a light source is coming from giving the illusion of volume, space and depth.
4. There are three different devices to show depth one-point perspective, two-point perspective and three point perspective.
5. A vanishing point and a horizon line must be present in order to understand linear perspective.
6. One-point perspective has only one vanishing point, where as two point perspective has two.
7. one-point perspective is what we usually see in photography, because usually our eyes only go to one focal point at a time.
8. Use depth when you are trying to communicate space, when you do not want to communicate space do not use depth.
1. Diaganal lines can communicate motion, horizantal lines can communicate stability and vertical lines can communicate energy.
2. Humans are able to see "implied" lines, for we like to see unity around us.
3. A graphic designer may want to usse more dinamic lines than a fine artist would.
4. Visual rhythm is created through a repitition of lines or images. Musical rhythm is created through meter and tempo.
5. repitition must be present for rhythm to exist.
3. Human beings are more comfortable with balance in that we like our lives to balanced. Balance also can give off a calming effect which humans tend to like.
4. When there is an imbalance in an art work then the work becomes chaotic.
5. There is a purpose for imbalance, such as when you are trying to make a person feel uneasy or confused.
6. Symmetrical balance is so popular in architecture because they want their buildings to be stable.
7. Differant types of balance can be used in a single composition.
8. There are many ways to achieve asymetrical balance such as using a large shape close to the center and a small shape is placed away from the center, multiple shapes that are together can balance out a larger shape, a solid image can balance out a transparent image, and finally different textrues can balance eachother out.
9. Radial balance is not always symmetrical, if a spiral variant is used in a picture then the result is not symmetrical.
2. A representational shape is a shape that you have visual observed. A abstract shape is also a shape that you have observed but you then warp the shape so that it no longer looks like it originally did
3. Emphasis can be achieved through isolation, placement or contrast.
4. An anomaly can attract attention as well as any representation of a human especially a human face.
5. Too many focal points in a piece can cause confusion in the work, the viewer would not know where to look and would get overwhelmed.
6. Emphasis allows the piece to work together and commands the viewers attention.
7. Both a strong focal point and unity are needed to create a work of art or a presentation.
1. Mistakes can help you learn by showing you your weak points. By knowing your weak points you can work to make them stronger.
2. "Design" is so important to visual communication due to the fact that it can help to get a point or idea across accurately.
3. The best way to get creative compositions and ideas is to make many rough sketches.
4. "Design" to me means to plan out ideas and arrange them into pleasing visual works.
5. Composition is important in graphic design due to the fact that it can help to get a point or idea across accurately.
6. When a design is too unified the design becomes uninteresting and boring.
7. When a composition lacks unity the composition becomes too chaotic.
8. There are six different ways to create unity
9. You can make a composition that is more memorable by combining some of the ways to create unity.
10. Gestalt psychology helps us to understand how the human mind interprets different compositions.